About the Foundation

Building the infrastructure for an ethical global economy.

We started with a question. What would it take to build an economy that actually reflects our values? Not a campaign. Not a petition. Real infrastructure: research, technology, education, and permanent funding. That question became the Shared Futures Foundation.

UK CharityIn RegistrationEst.2026BasedLondonEndowmentPerpetual

Origin story

It started with one person building.

Adil Abbuthalha taught himself to code and launched a platform that reached millions of users. Along the way, he saw the same problem everywhere. People wanted to spend, invest, and live ethically, but had no reliable infrastructure to help them do it. No trusted ratings. No accessible research. No tools designed for communities, not corporations.

So he built the Shared Futures Foundation. A UK charity, currently in registration with the Charity Commission for England and Wales, designed to be the permanent home for the research, technology, and education the ethical economy needs to exist. Not a startup that can be sold. Not a campaign that fades. A foundation with long term governance, independent oversight, and a structure designed for permanence.

A letter from the founder

On building an ethical economy.

Adil Abbuthalha, Founder

One of the great illusions of modern life is that the economy is somehow separate from morality.

We have been taught to speak about markets in the language of efficiency, growth, innovation, and price, as though these things exist in a realm untouched by human values. But every economy has a moral architecture, whether it names it or not. It rewards certain behaviours, normalises certain tradeoffs, concentrates power in certain hands, and quietly teaches society what is worth pursuing.

Over time, this becomes culture. It shapes not only what people can buy, but what they come to admire, tolerate, and accept.

Read the full letter Approx. 6 minute read

Our values

Four principles guide everything we do.

01Principle

Direct

We say what we mean. No jargon, no filler. Action over talk.

02Principle

Credible

Evidence based, independently governed, and publicly accountable.

03Principle

Universal

Built for everyone. The ethical economy has no borders and no gatekeepers.

04Principle

Ambitious

We are building real infrastructure, not making statements. This is a generational project.

Leadership

The people building the Foundation.

An independent board of trustees holds the Foundation accountable to its public constitution.

  • 01

    Adil Abbuthalha

    Founder & Director

  • 02

    Iman Sayam

    Chair of Trustees

  • 03

    Aafreen Arshad

    Trustee

  • 04

    Shomsia Ali

    Trustee

Governance

Structurally protected.

This is not governance by goodwill. It is governance by structure. The mission is protected legally, financially, and constitutionally.

01

Golden share veto

The Foundation holds a permanent veto over any sale, merger, or mission altering decision in its subsidiaries.

02

Public constitution

Ethical red lines are written into a public constitution that cannot be quietly rewritten.

03

Independent trustees

An independent board of trustees ensures oversight at every level. Accounts are published.

View full governance

The vision

A generational project.

We are not building for the next quarter. We are building for the next generation. The Foundation is designed to outlast its founders, sustain itself through an ethical endowment, and grow into the global infrastructure that communities deserve.

This is a long term commitment. The ethical economy will not be built overnight. But every rating published, every tool funded, every student educated, and every community empowered brings it closer.

Join the mission.

Whether you build, research, donate, or advocate, there is a place for you.

Get in touch Support the mission